Search has fundamentally changed. AI chatbots now drive 4,700% more retail referrals. Social platforms have become search engines. The user journey isn't linear anymore.

So we stopped waiting for people to find JBL and started meeting them where they ask questions.

Our approach:

• Audited unconventional search platforms—TikTok, Instagram, YouTube—where people actually look for answers

• Created social-first content that delivers real expertise, not generic responses

• Optimized every piece for Gen AI discoverability using branded keywords, product names, and searchable voice-over

• Connected deeper engagement through newsletters for those wanting more

The result: JBL content that's richer and more helpful than AI can generate alone, positioned exactly where audiences search multiple times daily.

We didn't just optimize for search engines. We optimized for how people actually discover content now—everywhere, all at once.

Press: Marketing Brew