Amazon unBoxed is the company's premier annual event where they unveil their latest advertising innovations to thousands of marketers, agencies, and brands. It's where Amazon sets the agenda for the future of digital advertising.

My Role: I directed creative vision and execution from concept through delivery, partnering directly with VP and SVP-level Amazon executives to translate complex adtech innovations into compelling visual storytelling. This year's engagement in Nashville was our largest to date.

What we delivered:

• Creative leadership for 98+ premium animated assets across mainstage keynotes, social, PR, and breakout sessions

• Art direction for three high-stakes keynote presentations announcing 18 AI-driven product launches

• Real-time creative problem-solving onsite as scripts and messaging evolved

• Strategic collaboration across 75+ stakeholders to ensure product accuracy and visual impact

The Impact: My work supported Amazon's biggest product announcements of the year, reaching 2,400 live attendees and thousands more via livestream—helping one of the world's largest tech companies communicate their vision at scale.