cityrow go Launch.
CITYROW approached us for the launch of their new, innovative products, striving to cut through the overcrowded fitness industry. They needed a creative strategy and a media-driven approach that established a strong brand identity, increased their social following, engaged with the growing audience, and ultimately drove sales of rowers and subscriptions to streaming services. The launch called for social-first video and photo content to be used across paid media, organic social, website, and experience marketing.
Results: 3.5 return on ad spend, 7 million impressions, and 1.2 million engagements.
Creative Direction:
Jamie Silver
Copy:
Cailin Boegel
Role:
Art Director | concept development & execution
A workout is a place to escape. A way to leave any BS from the day behind and go to a place that is solely yours. CITYROW GO makes that easy with guided workouts in your own space, on your own time. Through high intensity, low impact, total body workouts that are customizable, it’s as if an instructor was right there pushing your boundaries.
Behind the scenes
