How do you change the minds of the most cynical audience in the world? 

You shift their perspective. 

“Where Clean Energy Lives” is a campaign that reimagines New Yorkers’ relationship with energy, using authentic storytelling and a sense of everyday magic to shift perspective. By highlighting Con Edison’s role in daily life and the environment, the campaign invites even the most skeptical New Yorkers to see their power differently—and take part in building a 100% clean energy future by 2040. 

We used an inclusive, locally-driven approach—grounded in up-to-date demographics and diverse representation—to create a campaign that resonated with all New Yorkers.

Campaign feature: thedrum.com