Our challenge was to introduce the Freixenet brand to a new, younger set of women
who are just coming of age and in-market for sparkling wine at a price point that won't
break the bank.
We teamed up with Freixenet for a brand refresh that emphasized
its new signature bottle branding, giving personality to each flavor. Our objective was to
maximize reach to those younger millennial women across multiple touchpoints
over time by leveraging stunning, attention-grabbing imagery.
Shorty Award: Winner in Shoe-String Media Buying Strategy & finalist in images.
Freixenet brand Social
Role:
Concept Development | Creative Strategy | Art Direction & Design
PRINT | POS | DIGITAL | SOCIAL
Freixenet Halloween
Halloween is all about showing off your personality and that’s exactly what we planned to do with our four bottles.
We saw Sweet Cuvée as an Ice Queen, Rosé as one of the Pink Ladies, Brut as a flapper from the Roaring 20’s, and Extra Dry getting her super hero on. The campaign was all about creativity, color, and Cava celebrations.
We kicked off the celebration with a Celeb/influencer Halloween party in Los Angles where props from the photoshoot were showcased.
Role:
Concept Development | Creative Strategy | Art Direction & Design
OOH | PRINT | POS | DIGITAL | SOCIAL | EXPERIENTIAL
