Galleri is a groundbreaking cancer screening test capable of detecting over 50 types of cancer, often before any symptoms appear. It’s a medical breakthrough and a new category in early detection, and we were tasked with introducing it to the world.

We developed a comprehensive campaign with diverse assets across multiple channels, from print and rich display to animated videos—all designed to build awareness and drive conversion.

In tandem, we created a full set of brand guidelines to establish a cohesive visual and verbal identity, including leading a brand photoshoot to define the look and feel across all communications. We also developed a social strategy to support evergreen content and maintain consistency beyond the campaign.