To support Henry Schein’s evolving brand universe, we created a foundational library of images designed to speak to a variety of audiences, showcase our commitment to diversity, equity, and inclusion, and amplify the ongoing Visual Language and Design System work.

With a focus on injecting a spark of futurism, we brought the concept of "Light & Space" to life — inspired by the art movement of the same name. Using the fundamental elements of light and space, we crafted imagery that offers a window into the industry's bright, optimistic future. The human element is expressed through dynamic use of color and authentic, unscripted moments, captured within environments where time feels beautifully suspended.

In addition to the imagery, we developed a comprehensive visual toolkit, empowering the Henry Schein team to produce future shoots independently and generate content efficiently. The toolkit includes over 52,200 unique combinations to use across various brand applications.